When it comes to revenue boosts and sales generation, email marketing is often a go-to option. It’s a proven way to turn leads into customers. Sooner or later you may reach a point where you need lots of people for email, preferably at a low cost. Usually, when purchasing email lists for marketing, the main goal of a marketer is to put together a list of s to keep the sales team doing their job. But what marketers fail to realize, though, is that buying an email list might harm the business, and here’s how. h4z4s
Why are Purchased Email Lists Typically Ineffective? 1f85m
There are at least seven reasons that make email lists for sale a waste of time and money, from legal peculiarities to the overall effectiveness of this approach. Make sure to take this information into before making the final decision.
Cutting corners may cost you too much. There are means to gain the interest of your potential clients without resorting to purchasing email lists. For instance, if you’re providing products or services in the B2B sphere, you can easily find emails of your potential clients by domains of their sites at https://getprospect.com/email-finder/email-finder-by-domain.
You’re Going Against the GDPR Rules 5t276g
An email recipient has a right to cancel newsletters at any moment. And marketers are obliged to include this feature right in their emails. This is the rule stated in the General Data Protection Regulation. The problem is, purchased email lists fail to comply.
GDPR is a European act that applies to every person living in the EU, so no matter where your company is located, if your audience is from Europe, you have to take GDPR into . And simply having an option to cancel newsletters isn’t enough. The act tells that the recipient must consent to receive letters from you. And keep in mind that having the “I Agree to receive emails” checkbox pre-checked doesn’t count as consent. So when you’re buying email lists, you make a decision for your leads, effectively violating GDPR.
You May Not Be Able to Send Letters to Purchased Lists 33561
If you’ve ever dealt with leading email marketing software, you probably know that reliable services only allow using opt-in email lists. Sure, you may just stick to less reliable software, but there’s a problem too. Email service providers with shared IPs that don’t require you to ask clients for permission to send letters to have deliverability issues. Let’s say you share an IP address with another who’s going to buy an email list. The list can hamper deliverability on the shared address, affecting you too.
People on the Other End are Unaware of You 3s426o
Let’s elaborate on the ways sellers get email lists. The majority of addresses is scraped from website across the Internet, which is quite unfair, to say the least. But for this example, we’ll assume the emails you bought are legit and considered “opt-in.” Even in this scenario, things aren’t looking good.
Addresses from “opt-in” lists have agreed to receive letters not from you but from the company that sells these lists. The hasn’t had any relationship with your company before, so they don’t trust you. The chances of them marking a letter from you as “spam” are more than high.
You Won’t Find an Email List that Works c4w1e
The only way to get a decent email list is to merge with or acquire another company. Why? Because no one’s going to sell an effective email list. Most of the emails for sale online either don’t fit for marketing outreach or don’t respond. Maybe those email addresses for sale had some value to them at some point, but now they’re probably full of spam.
You Risk Damaging Your Deliverability and IP Rep y4c6w
For this, you can thank companies that fight against spammers. These companies create so-called “honeypots,” email addresses that serve as “undercover cops.” Once you send an email to one of them, the system identifies you as a spammer. When you purchase emails, you can’t tell if there’s a honeypot among them. As a result, your IP risks ending up in the spam list. Good luck trying to build a reputation again after that.
People Will Think You’re Annoying 2m3w2v
No one likes receiving emails from companies they don’t know. Imagine yourself in an average ’s shoes. Would you opt for the services of a company that annoys you with emails that are one step away from being considered a scam?
Even if a person you email to can be a perfect client for you, forcing your product or service on them might end in losing potential profit.
You May Get Penalized by Your ESP 2k2z5h
And the last but not least, you risk not only harming your IP and deliverability but also losing your email altogether. Top ESPs will hardly be glad to offer services to email list buyers that spam their clients. Some providers close s as soon as they begin to suspect that their client sends shady content.