Hiring an agency specializing in search engine optimization (SEO) could be exactly what you need to make your website rank higher in search engine results pages (SERPs). But hiring an SEO agency isn’t always the right move, and it can be expensive if you’re not careful.
What is the value of these agencies? And when should you hire one?
What Is SEO?
First, let’s talk about the basics. In case you’re not familiar, search engine optimization (SEO) is a digital marketing strategy that incorporates various tactics to increase your rankings and visibility in search engines. With technical changes to your website, the production of strategically targeted content, and the building and attraction of new links, you can increase the authority and relevance of your website and help it rank higher.
An SEO agency is a type of marketing agency with proficiency in SEO. They can help you with everything related to SEO, from initial planning and strategizing to executing tactics and reviewing reports on your results.
When does it make sense to hire one of these SEO authorities?
When You Need True Expertise
Turning to a Chandler SEO agency is a way to tap into the minds of true experts in the field. Even if you’re intimately familiar with the fundamentals of SEO strategy, you may not have the knowledge or experience necessary to plan a campaign from scratch. What are the most important keywords to strategically target? How are you going to differentiate yourself from your competitors and outrank them? What’s the most efficient way to spend money?
Answering all these questions and more can be overwhelming, especially if you have limited experience in this field. That’s one reason why SEO agencies exist.
When You Want to Stay Hands-Off
Some business owners invest in SEO agencies to remain as hands-off as possible. They want to focus on making decisions, improving operations, boosting productivity, and similarly important business matters; they don’t want to get bogged down in managing an internal marketing strategy. In this way, hiring an SEO agency is like delegating the work to an appropriate authority.
When You Have the Budget for It
Depending on the services you require, the scale of your work, and other factors, hiring an SEO agency could cost you anywhere from $500 to several thousand dollars per month. If you’re a small business owner with a limited budget, they may seem like a lot. But you generally get what you pay for. If you have the budget and an SEO agency, you should do it; agencies tend to see better results than internal teams, freelancers, and other options.
When Your Strategies Aren’t Working
If you’ve tried practicing SEO independently and haven’t seen adequate results, turning to an SEO agency might be your best option. This is especially true if you’ve done some troubleshooting to try and figure out why your strategies aren’t working – and you still have no idea. The definition of insanity is doing the same thing and expecting different results, so instead of endlessly repeating your errors, consider turning to true authority.
When You Hit a Plateau
Plateaus are notoriously common in SEO. Even if you do everything right, you may hit an obstacle that prevents you from growing further. When this happens, an SEO agency can help you figure out why and devise tactics to help you surmount that plateau.
When You’re Ready to Scale
If you’re only interested in ranking locally or if you don’t have many competitors, managing an internal SEO strategy may be perfectly feasible. But when you’re ready to scale, you’ll need some extra . SEO agencies have access to practically unlimited resources, giving you everything you need to keep growing.
Additional Tips for Hiring the Right SEO Agency
If you decide to hire an SEO agency, recognize that not just any SEO agency will do. You need a competent partner you can trust, so follow these tips when hiring:
· Prioritize local experts. If you can, work with locals; they’re much better acquainted with your local competitive environment and may be able to offer lower prices.
· Read reviews and testimonials. Always check reviews and testimonials to ensure you work with a competent professional.
· Check areas of specialty. Are there specific industries, locations, or niches that this agency specializes in? Do they offer complementary marketing services to boost your campaign?
· Examine the fine print. Read the details of your agreement carefully before g.
Not every business needs to hire an SEO agency, but some conditions make it a practical necessity. Recognize the limitations of your internal efforts so you can hire an agency wisely when appropriate to do so.