All businesses live or die on their ability to entice fresh consumers to their door. Blockbuster, the movie and video game rental services company, was one of the most iconic brands around up until the early 2000s. Now, it stands as a cautionary tale of what happens when you fail to appeal to the next generation of consumers. While Blockbuster demonstrated what not to do, the online casino industry very effectively thrived due to its innovative methods of attracting new real-money gamers.
New market
While there’s no doubt that the latest casino bonus offers provided by leading iGaming platforms can catch the eye, most bonuses and promotions now focus on customer retention with the rationale that it’s cheaper to keep hold of a customer than gain a new one. This has seen regular features that players can rely on to provide a little something for their continued loyalty.
The heavily promoted Paddy’s Wonder Wheel on the Paddy Power site is a prime example of this. To attract new customers, marketing needs to be interesting and distinctive, and working with influencers has been one of the more successful techniques for online casinos to gain brand new players.
Whilst some may scoff at the use of influencers, finding a voice that you trust, believe in, and possibly aspire to be like is a big deal. Influencers provide their viewers with information on the newest products or trends, and their opinions matter when making purchasing decisions. Through platforms such as Twitch, influencers reach more tech-savvy players and are able to recommend games and provide tips to make the gambling experience more accessible.
Modern ideas
Online casinos still provide the standard games of blackjack, poker, roulette, and slots, but they have been busy developing new iterations of these classics. With slots, you can still find the classic spinning fruit and jackpot noises, but to draw in a new crowd, there is a vast array of new themes. The latest blockbuster movies are often used, but other themes such as NFTs or familiar music icons are also provided.
The mechanics of the games might not differ greatly, but the themes change absolutely to appeal to new groups of potential players that have been uncatered for thus far. The classic table games have also been tweaked with exciting multipliers and graphics that make them vastly different from the standard table games you’ll discover in a land-based casino.
Helping hand
Most people, especially rookie players, can find it difficult to gamble in a physical casino. Gambling online makes making a bet simple and convenient. The top online casinos have done a great deal to make the process trouble-free for new players with free play and countless sources of information to help newbies understand the games. Most provide live chat, and for those playing live games, the dealers or hosts of each game are professionally trained to make the game accessible to all and keep players informed of what is happening while the action unfolds.
Online casinos are not resting on their laurels, with cryptocurrencies and VR areas that have seen considerable investment being used to ensure that online casinos have a future beyond the lives of their current customer base.