The traffic shows how many times people visited the site for a certain period: day, week, month, or year. This is the main indicator for assessing the overall effectiveness of the promotion and popularity of individual pages, as well as competitor analysis. 1i5l6w
An important point from the PR post SEO is that absolute attendance figures are of little use. It is better to track indicators in dynamics to study how traffic changes over time.
In the article, we are going to discuss the most usable options of how to check website traffic and profit from it.
Google Services 5l2l73
Let’s start with the most popular resource from market leaders. It is suitable for detailed analytics of your site. It will not be possible to evaluate competitors unless they open access to the counter, which is rarely the case.
Google Analytics is a powerful web analytics platform that can answer almost every question:
· What is the site traffic now and how does it change over time?
· Where do visitors come from and what traffic sources are more popular?
· Who is the main target audience: age, gender, geography, and other parameters?
· How s behave on the site: which pages are viewed the most, how many conversions they make, and how much time they spend.
In addition to the website, the GA counter can analyze mobile applications and YouTube channels and import and receive various third-party data, such as offline conversions.
In total, Analytics has about 80 ready-made reports and 500 different parameters and indicators for free (there is also a paid version, which costs $100,000 per year, but it is only useful for large businesses).
Competitor Website Analysis Platforms 6y1s
There are services with which you can check the traffic of someone else’s site, even if there is no access to the counter. They collect and process data from different sources, for example:
· Search engine tools
· Mobile devices with special software
· Internet providers
· Site owners who voluntarily provide access to Google Analytics
The most popular in this group are Similar web, Serpstat, and Semrush. Important note – the figures from such platforms are usually approximate and may differ significantly from the real ones.
Altogether, there is a web analytics counter – you only need to request access and . If not, then install it on all pages of the site. Immediately after that, it will start collecting data. You will not be able to find out the site traffic before installing the counter. Checking someone else’s resources is also impossible if the owner did not open access to everyone.
With the help of platforms for analyzing competitors, it is impossible to find out the exact figures for attendance. The error can be 30% or more. Especially for Serpstat and Semrush, which count only search traffic. The higher the attendance, the more accurate the estimate.