Video content is now dominating conventional content, and marketers use this content more rather than the others. The unlimited possibility, including the spike in popularity, has made digital marketing. Due to this popularity, various social media platforms like Facebook, Twitter, and Instagram actively encourage the s to , watch and share the content. The effectiveness of the video content is not limited to popularizing the brand and its products; rather, they help to increase the SEO ranking.
Search Engine Optimization (SEO) is a popular term, and many people would have heard it millions of times. Today, experts recommend adding videos to the website to improve the SEO ranking.
Since video content is high in popularity and helps improve the SEO ranking, it is crucial to know what SEO is before going ahead.
What is search engine optimization?
Search engine optimization is a process that helps grow the website’s ranking in search results. The search result is popular as SERP (Search Engine Result Pages), and the website gains in ranking in this result. The higher the website ranks, the better because it will be visible to the maximum number of people, and many people will know about the website and the products or services you offer.
Getting a better rank in search engine result pages is not as easy as we think. There are various tricks applied to achieve the feat. Optimizing website content and structure also drives more conversions than other digital marketing efforts.
SEO is considered one of the best ways to promote the business and reach a larger audience in this highly competitive era. One thing is to keep in mind that when people use search engines, they are doing targeted searches, and they are actively looking for what you are offering. So, making sure that your site has attained the best position and is properly visible to the searchers should be a crucial part of the digital marketing strategy.
A better rank in the search engine result pages can drive more attraction and sales later. So, SEO is crucial in the current scenario to stay ahead of the competition. SEO experts work to help your website pages index appropriately, but video content can help you achieve this feat.
How does video content help you to increase SEO ranking?
The main objective of SEO is to achieve a better ranking in search engine result pages aligning with the search engine algorithm. Video content helps to get this result, and it can be a powerful tool for the SEO strategy. Let’s dive deep to know how video contents help get a better SEO ranking.
When a video thumbnail is visible in the search engine result pages, that attracts the attention and increases the possibility of clicking by 26%. Thumbnails in the search results are known as “rich snippets,” and they tend to have higher click-through rates compared to the normal snippets.
Web pages with video attract organized traffic ranging from 10% to 250%. Since marketers make a video using a video maker and host them on YouTube, it drives more traffic to the website and later increases the conversion rate.
Video contents also help increase other vital metrics that Google considers to specify page rank. The time a visitor spends on the website is vital, and Google takes that into to evaluate the page ranking. Plus, backlinks referred to the domain are also crucial for ranking in Google. Video helps improve these two parameters and drastically helps get the best things done. According to research, visitors spend almost double the time on the page if it has an attractive and informative video. These are a few things that help marketers bank on video content rather than conventional content.
5 tested ways to create quality videos that can help in your SEO ranking
Video contents play a vital role in boosting the SEO ranking. However, not a random video can let you achieve the feat; rather, you have to invest some resources in creating quality videos that can greatly contribute to your SEO strategy.
Here are a few video-making techniques you need to follow to get the best result.
1. Add videos on the website
Creating videos can’t boost the SEO ranking; rather, you want to place them on the website. A creatively made brand video is the video version of “,” and people prefer to watch the video rather than go through texts. If you are leading an e-commerce brand, then a product video will be best to showcase the product and its effectiveness.
It is highly recommended that if you intend to make attractive videos that are highly professional and grab audiences’ attention instantly make use of a free video maker tool. They save a lot of time and money and provide ample space to showcase your creativity.
Additionally, suppose you have made a video based on the FAQ. In that case, that will replace the page where you have to write questions and answers for the customers regarding the product and its usability. Similarly, the testimonial videos can also be placed on your testimonial page. Video testimonials are much more effective than texts, and they can motivate visitors.
2. Edit the videos perfectly to make them attractive
After filming a video, editing is the key that gives the final touches to the video and makes them more attractive. You can use an online video editor to edit videos that can impress the viewers. Use appropriate techniques during editing and try to make the video as simple as possible. To connect with a larger audience globally, you can use AI voice generator to add different voices to your video in different languages. Unlike movies, videos that are mainly made for promotional purposes should be made according to visitors’ choice, and they prefer simple videos rather than heavily used effects.
3. The video must be informative for your audience
If potential customers have any queries regarding the brand, services, products, or industry, then the video you make should answer them thoroughly. In this way, the video can effectively influence the purchasing decision. When you answer their questions regularly, you will become an authority and gain credibility because of the weightage you are providing through your videos. Make sure that the videos educate the visitors and should provide them with an in-depth analysis of your product or services.
4. Add metadata to your video
Never forget to add meta titles and meta descriptions to your videos. Search engines will use it to identify your video and rank accordingly. Plus, these titles, descriptions, and tags are also considered for classifying the video. This is crucial for SEO purposes, and once you have done it rightly, the video will be visible in search results.
5. Do necessary promotion of video
Video needs to be promoted to reach the maximum audience. Social media platforms play a crucial role in promoting the video. Sharing the video on various social media platforms also increases the views. More views can influence more people to become potential customers, and in this way, the objective of video marketing is achieved. Additionally, it also boosts the traffic to your page, improving its ranking on Google and YouTube simultaneously.
Over to you
Video contents are the most crucial part of today’s SEO strategy. They are vital to making the business successful. Since video content and SEO are correlated, it will be best to integrate these two things and get the perfect result. The mentioned tips will help you to harness better results.