Ontario’s launch of an open iGaming marketplace is just around the corner, but a recent study by Deloitte Canada found that eligible bettors aren’t entirely familiar with the topic. The Bettor Perspectives study was carried out between September 22 and October 1, 2021. It found out that only one in five eligible gamblers in Canada was aware of the legalization of single-stakes betting.
Few Players Know
A study by Deloitte Canada found that only one in five qualified gamblers in Canada knew that single-game betting was now legal. The survey was conducted online and received responses from 1,000 Canadian consumers aged 18 and older. It includes likely bettors and non-bettors from different financial situations and geographic regions and divides people into three categories – enthusiastic, occasional, and potential bettors.
According to the study, avid bettors, who make up about 8.5% of the local sports betting community, bet more often and bet higher. Casual bettors for 33% of the market with low stakes, while potential bettors have not placed a bet in the past 12 months but are open to the market and for 58.5%.
As mentioned earlier, only one in five Canadian adults knows that single sports betting is legal. Additionally, 37% of respondents are interested in legal sports betting but may not do so due to a lack of information and uncertainty about how betting will work under the new regulations. Additionally, half of the respondents said they were looking for a trusted brand.
Deloitte Canada recommends that operators offer bettors a unique experience to capitalize on group betting desires in light of the results. As a result, STS Bet’s best Canadian sportsbook offers a wide range of promotions, fast payouts, sports lounges, and VIP experiences to avid bettors. For casual bettors, the group recommends the introduction of more innovative novelty bets.
What April Has in Store
Last month, Ontario’s online gaming regulator, iGaming Ontario, announced that the province’s open iGaming marketplace for private operators would come this spring on April 4, 2022. The introduction of the market and the legalization of single-game betting have generated much interest from companies in the gaming world.
Explore New Markets
Sports management professor Dr. Michael Naraine talked about the province’s new online gaming market at a recent online conference. He was ed by Amanda Brewer of Kindred Group and Nic Sulsky, CEO of PointsBet Canada, who provided insights on the market. Mr. Surski said operators would try to siphon off the plethora of unregulated offshore locations, but it would be a tall order.